Sander Van Dijcke
AI Lead - We Are Digital
Increase the relevance of your content output through AI-driven content intelligence
Sander Van Dijcke shows how AI changes the way we listen to markets. From news and sector signals to competitor ads, customer reviews and B2B intelligence.
He demonstrates how systematically gathering the right inputs leads to sharper strategic choices and more relevant content angles.
Craig Hanna
Product Manager - Acquia
Doing AI right - Digital creation and orchestration in the age of AI
Craig Hanna (Acquia), a regular keynote speaker across Europe and the US, will explain why CMS decisions are, first and foremost, AI infrastructure decisions, and how AI is evolving from a creative tool into a knowledge system that acts on business goals. Craig will conclude with a number of best practices and an interactive group exercise on AI prompting.
Risa Somers
UX Lead - Sopra Steria
When Objectivity Meets Interpretation: AI, Design, and the Power of the Brief
Design is rarely about objectivity alone. It’s about interpreting nuance, context and intent — something even humans struggle to align on. When AI joins the design process, its objective nature highlights one fundamental truth: without a clear brief, no tool can deliver meaningful outcomes. This webinar dives into how designers can work with AI as a collaborator, and why the quality of customer briefings determines the quality of everything that follows.